Handmade & Whimsical Brand Design
ANTI-AI Business Branding for Whimsical Weirdos who want to BUILD a brand identity, CONNECT with DREAM clients and STAND OUT in a world of beige palettes, boring trends and basic imagination.
Welcome Dreamer!
I saw your sparkle from a mile away. I see you showing up, creating the content, designing the carousels, and doing aaaallllll the things to stand out.
YET, YOUR CURRENT BRAND VIBE STILL ISN’T BRINGING IN THOSE DREAM CLIENTS.
You know… the ones who make you wish there were 100 more of them. Who you get excited to hear from. Who feel like you could be friends IRL. Who’s gratitude reflects the amount of energy you’re putting in.
You want to truly build a business that makes your heart soar and excited to jump out of bed each morning, but your branding just isn’t cutting it anymore. It’s not bringing enough of your WHIMSY to the table.
You KNOW YOU NEED A GLOW UP, BUT DON’T KNOW WHERE TO START
Your marketing doesn’t show the current caliber of your work
YOU FEEL EMBARRASSED TO SEND PEOPLE TO YOUR WEBSITE
You’re attracting the wrong people into your world
YOU’VE OUTGROWN YOUR CANVA LOGO AND KNOW SOMETHING NEEDS TO CHANGE
Your brand deserves its own Visual Folklore. . . a place where your people can immerse themselves into your living, breathing whimsy world full of texture and magic.
Handmade Art for Whimsical Brands
A Logo is just the
front door to
your world.
Your branding is SO much more than a logo and colour/font pairings.
It’s a LIVING, BREATHING entity that amplifies the impact you want to make on the world.
And you know your business deserves more than regular (aka BORING) branding or AI SLOP.
Let’s close the gap between you, your dreams and your dream clients with visually immersive branding that will reflect how you actually show up.
It’s time to go from “basic branding” to visual folklore
WELCOME TO
Brand Alchemy™
✩ Business Branding ✩
Your Brand Alchemy Experience includes:
An artistic design service to AWAKEN and TRANSFORM your brand into an identity, world and story that will capture the hearts of your DREAM clients. We include:
Logos
Visual symbols
Backgrounds/repeating patterns
Illustrations
Campaign Strategy
Visual Identity Development
Coaching
… and MORE to use across all marketing platforms and uncover the TRUE ESSENCE of your business so you can truly connect and stand out.
If you’re someone who cares about Authenticity, Handmade & Analog Aesthetics, and working Collaboratively, you’re in the right place.
Brand Alchemy™ encompasses all that makes our HUMAN EXPERIENCE tangible and celebrated as we build our dream businesses.
Pick your Brand Alchemy path:
The Brand Awakening
Week
Finally turn your DIY, patched-together brand into a cohesive world, fit with all the primary assets you need to show up confidently!
Investment: $3,477 (AUD)
(3 month payment plan available)
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Pre-project creative direction consult
1 x 2hr deep-dive session (Zoom or in-person if local)
Strategy & moodboard for you to use in your marketing plans
A brand colour palette created just for you
Font pairings
1 handwritten logo, 1 logo emblem, 1 logo icon
7 bespoke illustrations to use across your brand, packaging, socials, website and BEYOND!
Behind-the-scenes process content (great for launch campaigns or BTS content)
Final files in multiple formats + usage cheat sheet
The Brand Transformation Month
A transformative REBRAND experience complete with all the front-facing and client experience assets you need to nurture your business’s continual growth -includes 4 weeks of coaching and a re-brand launch plan!
Investment: $5,857 (AUD)
(6 month payment plan available)
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Everything in the Brand Awakening week PLUS:
A brand identity that truly represents YOU
10 EXTRA bespoke illustrations
Repeating patterns & Backgrounds for your social media and marketing
Digital scrapbook collage for all your online marketing
Client Journey Mapping:
Your entire client journey experience mapped out
4x analog client touch-point designs to add to your client journey (thank you card, welcome card, etc)
BONUS:
1 month of WEEKLY brand implementation COACHING
A personalised rebrand LAUNCH PLAN created for you
A brand that truly represents YOU
Branding that will always outlast the next trends
PAYMENT PLANS AVAILABLE
✳︎
3 Months
✳︎
6 Months
✳︎
PAYMENT PLANS AVAILABLE ✳︎ 3 Months ✳︎ 6 Months ✳︎
The types of DMs I get from Brand Alchemy clients:
What Your Brand Alchemy Journey Looks Like:
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Exploration
Step One
Once you’ve picked your Brand Alchemy™ package we choose a date to begin your rebrand journey. A deposit lock in a date to begin a deepdive into your vibe, your brand identity and ideas with a curated questionnaire that pulls everything together.
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Planning
Step Two
We begin with our first design meeting (either online or in person if you live close to me) to work through your questionnaire and map out your visuals, aesthetic, lore and rebrand journey.
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Rapid Drafting
Step Three
I nerd out about your business and brand while drafting initial concept ideas for your logo, brand colours, textures and complimenting illustrations to tell your unique story and bring your dream clients into your world.
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Refining
Step Four
We meet again to review the concepts and initial drafts I’ve created for you, and work through any changes and further ideas to bring your brand identity together.
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Finalising
Step Five
Once you’ve signed off on your Brand Alchemy™ identity, all files are curated and dropped into a file that you can access immediately. Each type of asset is placed in a specific folder for ease of use and downloading. All files created can be used in Canva and other marketing and design softwares.
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Description goes here
lET’S GET TO KNOW EACH OTHER BETTER.
I’m Kirsty.
Your resident Fairy Artmother who creates slow analog art whilst romanticising life.
I’ve been a creative all my life. I’m the weird creative friend who always notices the details that no one else does and then obsesses about them… yep, I’m a true nerd.
I’ve been a professional illustrator for over 5 years, and have had the absolute pleasure of being interviewed by Frankie Magazine, flown to Melbourne to teach 400 Officeworks managers to paint, guided the sketchbook wizards, Etchr, as their brand manager and gained a grant for my first solo exhibition.
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I’m on a quest to create whimsical branding for whimsical weirdos, and offer a magical service that opens the portal to their worlds through artful brand design. I’m pushing back against AI by hand-making everything I create for my clients, with their stories, values and mission ALWAYS in mind. Human connection is a powerforce I use in all of my offerings, with collaboration and celebration being the key to a successful relationship.
As a history and folklore FREAK, I bring all my woo woo weirdness to truly reflect the symbolism of each business/fellow entrepreneur weirdo I work with.
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I love a pint of Guinness, especially if drank in an irish pub singing ballards
Can be frequently found rummaging in the back corners of vintage shops
Pizza is my favourite food… it’s so versatile!
I read everyday, and my choice of book swings between historical non-fiction and full blown romantic fantasy
I can eat 3 boxes of Jaffacakes in one sitting
I ride 20kms a day to work off the pizzas and british snacks
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Okay, I’m going to need to keep refreshing this list because I get to work with some INCREDIBLE whimsical weirdo’s, but here’s my current list:
Vintage egyptologist
Tarot card reader
Clairvoyant
Historians
Historical costume designer
Archaeologists
Sculptural corset maker
Poet
Whimsical florist/flower fairy
Herbalist who has their own apothecary
Perfumer
Aerial performer
Medieval reenactor
A medieval chateau that runs creative retreats
Romantic fantasy writers
LAUFEY! I want to be her merch designer
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Kindness, always: It makes the world a better place
Anti-AI, Pro-Human: Witches not robots
Make Magic: It can be found everywhere
Communication is Key: It’s the only way to connect and move forward
Life is Short: Make it count
Values that drive me
Kindness, always: It makes the world a better place
Anti-AI, Pro-Human: Witches not robots
Make Magic: It can be found everywhere
Communication is Key: It’s the only way to connect and move forward
Life is Short: Make it count
My methods are all about empowering YOU first. When you fully step into your identity as a business owner and decide to authentically build your dream life that’s when the magic happens.
Brand Alchemy is the portal where you connect with your inherent whimsy to create branding that truly reflects you, your journey, your values and your WHY.
It’s the doorway to your next era, where you become powerful and magnetic, making it easier for DREAM CLIENTS to enter your world
Care to Peruse the Brand Alchemy Hall of Fame?
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Lady J Oyster Shucker
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Love You More Weddings
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Pink Friday Events
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The Atelier Club - Alexandria French
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Hannah Mueller Photography
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Lady J Oyster Shucker
"But Kirsty, will this work for me?"
If you’re a whimsical weirdo, yes!
If you’VE LOST YOUR SPARK, yes!
If you’RE TIRED OF BLENDING IN, yes!
iF YOU’RE BORED OF BEIGE, YES!
IF YOU BELIEVE IN FAIRIES, YES!
iF YOU WANt a BRAND THAT REPRESENTS YOU, YES!
Success Stories to Prove You Can Fly Your Freak Flag:
Love you more weddings
“You are SO fucking good at what you do! You helped me to understand what I needed and reminded me of who I am to my core so we could create a Brand that truly reflected me.
Thank you for absolutely everything! Thank you SO much for creating something that speaks to me entirely!”
Lacey’s Place
“We chose you because you were everything we were looking for… beautiful, whimsical art that told a story & made people feel welcomed. We hated the idea of using AI to create a brand for us… When we got all of the final assets it was a feeling we can't even describe.
We felt seen & heard throughout the whole process, when you added in some extra details that you thought seemed very "us" & they were right on the money, you listened & chose perfectly.
We also keep getting asked if we're making merch they can buy!”
Pink Friday Events
“There are not enough words to describe the feeling our branding has given us. We feel so much more professional and knowing that we stand out from all the overused AI is such a good feeling. I know that our clients will connect with us so much more because of our branding.
Hannah Mueller Photography
“I knew I wanted to work with you in some way shape or form! You have such a happy, bubbly, positive personality on and offline, and an ABSOLUTE talent when it comes to art. You’re the complete package!
Your visuals are so unique and incredible, and I wanted that point of difference for my brand.
You offer more than just standard branding and visuals… you went deep into my soul and pulled out all the beautiful things that should be shining though in my business”
FAQs
I get asked these things a lot. Maybe it’s on your mind too?
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I do! We can organise a 3-month or 6-month payment plan, depending on which package you choose!
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It absolutely is. I work with 95% of my clients through online communication and collaboration. If you’re not based in Australia and want to work with me, we can also work with our different timezones… no prob!
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It can take between a week or one month, depending on which package you choose. If you want a faster turnaround there will be an added fee. Just reach out to me and we can work something out!
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I do! I have a mini-audio course called ‘Your Brand is Magic’. It’s designed to help you understand what personal branding is, why it’s important and how to implement my strategies into your workflow… sign up below and you’ll get it sent straight to your inbox!
I also have a podcast which you can listen to as you go about your day.
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If you relate to anything on this website, then I think we’ll get along great! Whimsical weirdos attract whimsical weirdos.
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We can work together on expanding your brand identity… a logo is just the front door to your world.
I offer a collection of extra services such as merch design, creative direction retainer, photoshoot management and more.
Get in touch to chat about options x
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Yes! The idea of Brand Alchemy is focused entirely on YOUR essence, your identity, your goals and your identity. Which makes this perfect for if you’re building a personal brand - where your aesthetics will amplify what you’re building.
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Once you’ve signed off on your Brand Alchemy™ identity, all files are curated and dropped into a file that you can access immediately. Each type of asset is placed in a specific folder for ease of use and downloading. All files created can be used in Canva and other marketing and design softwares.
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Sign up to my newsletter to get regular (most of the time) Field Notes full of musings, inspiration and advice.
I’m also very active on Instagram, so feel free to send me a DM!
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I do believe in fairies, I do, I do…
*I really hope you get that reference*
Book a Free 30 min Brand Audit
Got any burning questions?
I offer a FREE 30-min Brand AUDIT session/reading to:
See where your blind spots are
Check what your current pain points are actually doing to you biz
Talk through easy to action steps to help you to move forward
Pick a date & time in my calendar and let’s have a chat x
Looking for Something Different? A side quest?
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² ONGOING ART DIRECTION
Brand Stewardship & Protection Spells
High-touch art direction support for businesses with stable visual branding but feel overwhelmed when trying to connect with their audience. Hire me to become your Brand Steward - let me put a protection spell on your brand so you don’t get lost… your literal knight in shining armour.
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³ BRAND IDENTITY & STRATEGY
Clarity Readings & Manifestation Charms
1:1 clarity and direction sessions that include brand positioning reviews, visual identity clarity and seasonal campaign direction so you leave knowing exactly what your brand needs next!
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⁴ LICENSING & MERCH DESIGN
Visibility Spells & Connection Potions
Connect with your audience and clients through hand made illustrated merch such as hoodies, t-shirts, tote bags and more…
This bespoke service is designed to help your business stand out and be recognised ‘out in the wild’ so you don’t have to rely on the next Instagram post.
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⁵ EXCITING PROJECTS
Magical Collaborations
Looking for an Illustrator and creative nerd to bring your vision to life? Let’s collaborate on your exciting project!
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Develop the skills to infuse YOUR BRAND with magic, with this FREE AUDIO course!
Running a BUSINESS isn’t for the faint hearted, and neither is ‘‘BUILDING A BRAND’’… in this 5-PART MINI COURSE you'll:
Understand what ‘PERSONAL BRANDING’ actually is
Learn the power of visual aesthetics and HOW to bring them into your business model
Build your confidence with showing up AUTHENTICALLY both online and offline (because being able to do both is important)
How to TRULY stand out in a congested world
Develop the skills to bring WHIMSY into your brand
Your course will magically appear in your inbox, along with a handy-dandy checklist give you direct steps to help you to sprinkle your own fairy dust… because your brand IS magic and you deserve to reach your dreams!
Summon Me
Use the handy form and I’ll get back to you!